Case study
Adventure time!
1000 Hours Outside
- 200k
- downloads
- #1
- paid app on the Apple App Store
- 6,000
- reviews
- 4.8
- stars on the App Store, 4.7 on Google Play
Situation
1000 Hours Outside was growing exponentially and needed to release an official app before competitors beat them to it. The app had to track time spent outside and also record the moments a family experiences together.
Task
I led the design for the app from concept to implementation.
Action
- Ran user research and built personas around what families liked, wanted and needed.
- Created user flows for each feature.
- Wireframed every UI view, gathered client feedback and adjusted layouts where needed.
- Built a small design system — color palettes, typefaces, type scale, icons and logos — and, using atomic design, a reusable component library that scaled as new features were added.
- Worked closely with the app developer to make sure designs were implemented to spec, and supported him through launch.
- Collected feedback through App Store reviews and iterated on the design to address pain points.
Results
The community was excited and eager to adopt the app, with an overwhelmingly positive response. Since launch we've added coloring pages, community feeds, history graphs and, most recently, Recommendations — a searchable map with place ratings and reviews from other 1KHO members.
